Opening remarks from FT Chair

Panel Discussion

• Overcoming ROI Challenges: What are the biggest obstacles in proving event ROI, and how can they be addressed?
• Strategic Goal Setting: How can marketers define clear, measurable objectives that align event success with business impact and effectively demonstrate ROI to senior leadership?
• Technology & Data: What tools and techniques can help track, measure, and showcase ROI effectively?
• Integrating Events into the Marketing Funnel: How can events fit into a broader multi-channel marketing strategy?
• From Visibility to Lead Generation: How can event marketing strategies maximise conversion opportunities to drive measurable business impact?

• Maximising Event Impact: How can companies leverage events to achieve key goals, from customer engagement to lead generation and product launches?

Q&A with audience

Closing remarks from FT Chair