Tue Apr 08
1:00 PM
Online

Opening remarks from FT Chair

Panel Discussion

  • Overcoming ROI Challenges: What are the biggest obstacles in proving event ROI, and how can they be addressed?
  • Strategic Goal Setting: How can marketers define clear, measurable objectives that align event success with business impact and effectively demonstrate ROI to senior leadership?
  • Technology & Data: What tools and techniques can help track, measure, and showcase ROI effectively?
  • Integrating Events into the Marketing Funnel: How can events fit into a broader multi-channel marketing strategy?
  • From Visibility to Lead Generation: How can event marketing strategies maximise conversion opportunities to drive measurable business impact?
  • Maximising Event Impact: How can companies leverage events to achieve key goals, from customer engagement to lead generation and product launches?

Q&A with audience

Closing remarks from FT Chair